It was of great importance for all of the sites’ contents and functions to be usable on every device possible – the first fully responsive airline website in the world. The seamless experience allows users to navigate in custom screen resolutions in a very convenient way.

- Design & Frontend Engineering, using HTML, CSS & JS.

- Techniques used: CSS, HTML, Middleman, Ruby, HAML, SASS, Git

The new website is substantially more user-friendly, and features numerous new functions. The travel-related content in the “Prepare” and “Fly” sections is now automatically personalized to provide information boxes that are individually tailored to the customer’s desired routing. The “Explore” section, meanwhile, offers insightful crew tips and further details of local hotels, sights, shops and restaurants for all SWISS destinations. And all this extensive information is supplemented by additional content from partners Google Places, Foursquare and TripAdvisor, all to help inspire and book a flight.

www.swiss.com

www.world-of-swiss.com

Overwhelming positive feedback for a huge relaunch like this on Twitter & Facebook.