Love. Hard work. Loyalty. Since 1911, Chevrolet has represented strong values. But while these values hadn’t changed, the world had. Thanks in part to a dated image, Chevrolet wasn’t getting proper credit for how innovative and modern its new products actually were. This campaign was designed to introduce people to a more relatable, new Chevrolet. Combing a deft blend of humanity and product features, we launched the “new us” to show that Chevrolet was, indeed, changing as quickly as the world around it.

Premiering during the Olympics opening ceremonies, what possible better stage could be set for Chevrolet to present its new campaign to a global audience?

Chevrolet began to show its more progressive side to its consumers. as the conversation about Chevrolet began to shift towards a more inclusive brand.