Volvo Trucks wanted to stir up excitement for all their new truck features, not only among customers, but also among a wide range of influencers like truck drivers, friends and family.

The Chase 360° is a rich interactive experience in which the user takes control of 28 cameras to see more angles and to take part of exclusive behind the scenes footage. The experience play out 5 different simultaneous video streams/views; 360°, Truck, Runners, Bulls and Octocopter.

In the 360° view we immersed dynamic 3D sound design depending on what direction the camera is headed.

VolvoTrucks 360 website:

Total views: 210,000 within the global target group

• Social action rate: 14,9%