“The Night Before” is a 360º video experience allowing viewers to ride with Santa in his magic sleigh on the biggest night of his year. Viewers were able to check out the full VR experience anywhere in the world with Samsung Gear VR, YouTube, and Facebook, or in person while riding in an interactive full-sized hydraulic sleigh at the Grove in Los Angeles or the Samsung 837 building and Herald Square in New York.

To help promote the purchase of the Gear VR headset and Galaxy S7 edge for the holiday season, we created a 360º VR experience in which viewers were able to ride with Santa in his magic sleigh on the biggest night of his year.

For the first time, Samsung gave everyone the opportunity to experience what Santa sees as he travels around the world while his little helper, Pepper, tries to keep him on a tight schedule. Users were eager to find out if the two of them would be able to get all the presents delivered by morning.

Over the course of two weeks, almost 18,500 people participated in the in-person 4D activation through December 31 in New York City and Los Angeles. ??On YouTube, the video we created garnered 274,218 views, and on Facebook, the video earned over 271,000 views, with over 7,600 positive interactions.

Through Q4 of 2016, over 4.51MM Gear VR headsets were sold. That gave Samsung the lead in VR headsets market share at 70%. Samsung is at the forefront of virtual reality technology, and experiences such as “The Night Before” helped pave the way by demonstrating its merit.