To promote McDonald’s generous opening hours, we created an audio spot for everyone that suffers from night time cravings. In the audio and radio ad, which was aired during nighttime (11 PM - 05 AM) on radio and streaming platforms, we hear what we believe is soothing whale noises that turn out to be the sound of an empty tummy. The voice-over encourages the listener to “silence your night whale” by stopping by their closest McDonald’s restaurant.