Cannes Lions

THE NOAH POSTMARK MAILING

SERVICEPLAN, Munchen / NOAH - PEOPLE FOR ANIMALS / 2014

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Overview

Entries

Credits

Overview

Description

To develop a mailing to persuade people in an unseen and attention-getting way to donate - before opening the envelop.

Execution

What is special about this mailing is that it shows the message before opening the envelop by using a simple postage stamp of an ape. This ape turns into a tortured laboratory animal by the postmark. This idea is as simple as it is impressive.

Outcome

The direct mailing was a full success for NOAH. 500 mailings have been sent and a total of almost €7,000 has already been donated.

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