Cannes Lions

The Noise-Cancelling Poster

UNION ADVERTISING CANADA, Toronto / CREA / 2019

Presentation Image
Demo Film
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Overview

Entries

Credits

Overview

Background

There is a condo boom in Toronto, where this activation was launched. It seems like a mega-condo is being built on every corner.

So playing off the noise connected to this construction had extra relevance to our audience.

Execution

This noise-cancelling poster was a first in the outdoor medium.

We played off unique surroundings – loud construction sites – to demonstrate the peace and quiet that people could experience by using a REALTOR®.

By using white noise, specially developed for this activation, and an omni-directional speaker, we were able to actually block out the noise of the surrounding construction.

So when a person walked in front of this poster, they would be immediately surrounded by silence.

An interactive and innovative way to remind people to use a REALTOR® and not end up living next to a construction site.

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