The post office located at the highest place in Japan, the peak of Mt.Fuji, opens only for 6 weeks in a year. Finding it was a perfect find to provide the true outdoors people who value sharing experience with a desirable event to accomplish.

The number of participants was 1380 during one summer, which was beyond the expectations of client and the agency, and the campaign was strongly supported by stores specializing outdoor goods, rather than casual sportswear stores.