Talk about Alzheimer’s evokes sympathy for the patients losing memory. But the tremendous hardship of the caregiver is not much mention.

Instead of normal launch video, we decided to shoot micro movie based on real story. We salute their hardship and the flower at the end symbolize hope is coming.

Making the film real is essential. Have read tones of information and visit real patient and patient's family to get the right action and emotion of caregivers. The story is base on real story. Not overacting the pain and frustration but just to illustrate the fact. Used a lot of detail reaction and analogy to build up the story. The real life shooting style bring audience the real situation they experience themselves or seeing other experience.