Entice wealthy individuals to stay in the luxurious new Ocean Wing at Shangri-La's Rasa Ria Resort and Spa, a luxury resort on the edge of one of the world's last great rainforest wildernesses in Malaysian Borneo.

We knew that guests were attracted to staying on the edge of a wilderness. It conjured up visions of jungles and adventure. Even if the guests would be doing little exploration of the forest themselves, they loved the idea that exloration of a real winderness was still possible.

So we created a gift to appeal to this mild sense of adventure. This direct mail piece, with its old-fashioned compass, antique map of the location and actual map co-ordinates, evokes the romance of 19th century exploration and the promise of discovery, even if you never leave the comfort of your luxury suite.

The result will be presented on the presentation board.