The cinematography achieves two things:

1) EVOKE THE CINEMATIC STYLE OF HOLLYWOOD

Featuring in 1,500+ films, we wanted to bring Tahoe’s movie heritage to life.

Partnering with Hollywood director Jake Scott, we combined epic cinematic wide shots, iconic convoy shots and thrilling racing drone shots to express Tahoe’s action hero personality.

Quick cuts between different angles, mounts, vehicles and camera types further add to the action movie energy.

2) STAY TRUE TO THE OFF-ROAD COMMUNITY

While evoking Hollywood, we wanted to remain authentic to the off-road community.

Filming at the iconic Iftar Bowl posed shooting challenges with its massive size, grueling 45°C (113°F) desert heat and constantly changing landscape and lighting – but it added credibility.

We ensured the cars got dirty, the interior shots were shaky and the action shots were gritty so that it felt real, and not like conventional car porn.