As people are less careful about what they buy online then when they are offline we suggested our client to conduct an experiment on real people.

Our aim is to demonstrate that people exactly know what to do if someone tries to cheat on them in real life because experience has taught them the rules to follow to protect themselves.

To reach our goal we hire an actor who plays the role of a salesman in a store.

Our accomplice behaves with customers as some dishonest advertisers behave in online trades.

In the store chosen for the experiment, some hidden cameras capture all interactions between our fake seller and real customers.

Scams tempted by the seller are a transposition in real life of those tempted by some dishonest online advertisers.

The experience with trades in real life ensure that everyone will not fall in these obvious attempts of fraud.

All the scams and the reactions of the buyers are gathered in a video.

The tutorial is placed on Subito.it homepage, to be visible from all users.

The attempted scams are conducted in different ways. Each of them is aiming to generate spontaneous and funny reactions of rejection by the customer.

The results obtained in the first 5 days of live were absolutely amazing!

We had 120.000 visits to the Landing Page with a general reach of more than 2 millions users.

The total views were counted as more than 700.000, but we expect this data to increase in next days since the client is going to invest money in order to better convey them.

During these days Subito’s Customer Service has experienced an amazing -32% decrease in the complaint of online scamming made by its Users and in our opinion this is the most important and significant data.