The movement engaged the consumer by empowering it over every action and decision the movement would take. From the website to the look of the beer itself, the movement gave users the power to decide on its future actions and present decisions. It also gave them a voice by supporting the ideas they believed in.

DOP$7,000,000 (around USD$250,000) in free press. This is the average annual advertising budget for most beer brands in the country. 250,000+ have looked into the movement. 6,000+ active members. The beer: 3rd most sold in the second largest city, 4th most sold in the country above Miller, Heineken, Quilmes, Becks, Budweiser & Corona. Steady 25% weekly increase in sales.