Spikes Asia

The Origami Lamp

Y&R THAILAND, Bangkok / BURGUNDY / 2016

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Overview

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Credits

Overview

Background

Burgundy is a luxury lamp store, experiencing a drop in sales. The reason? Customers are unsure of whether lamps in the store will blend in with their décor at home.

Execution

Burgundy collaborated with famous Thai Origami artist Pub Piab Riab Roy to make paper replicas of 120 Burgundy lamp designs.

When customers received the lamps, they were asked to assemble the paper lamp themselves in a few easy steps. The Origami Lamp was also powered with light sticks that lasted up to 5 hours.

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