Cannes Lions

THE ORIGIN OF LIFE

AXON, Tokyo / NEC / 2015

MP3 Original Language

Overview

Entries

Credits

Overview

Description

By choosing space development as the theme of this commercial, we were able to express the broad field NEC continues to bring on innovation.

NEC sent a small planetary probe “Hayabusa2" to outer space at the end of last year.

To accomplish a mission never achieved before, to bring back samples from asteroids where it is believed that organic substances and water exists, to approach the origin of the solar system and life.

NEC managed the production of ”Hayabusa 2“, with its passion towards innovation and the space technology that it cultivated for 60 years. Furthermore, NEC will support the operation until the return in 2020, to carry out the world's first challenge.

Similar Campaigns

12 items

1 Spikes Asia Award
Drivers' Spooky Stories

FORSMAN & BODENFORS, Singapore

Drivers' Spooky Stories

2023, GOJEK

(opens in a new tab)