Eurobest

The Parking Thrillharmonics

SCHOLZ & FRIENDS, Berlin / OPEL / 2017

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Overview

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Credits

Overview

Background

Reverse parking is not for everyone. That’s why Opel offers Advanced Park Assist in many of their cars. This system parks the car on its own at the push of a button, saving hesitant drivers a whole load of stress. Opel briefed us to promote the benefit of this feature in a witty and compelling way.

Description

In the heart of Berlin: ‘The Parking Thrillharmonics’, a guerrilla orchestra appears out of nowhere when unsuspecting drivers find an empty parking spot, then provides their painstaking manoeuvres with a nerve-jangling, Hollywood-thriller soundtrack. Once the drivers manage to get themselves parked, we hold up posters revealing the idea behind the orchestra: Opel’s Advanced Park Assist. A feature saving hesitant drivers a whole load of stress.

Execution

Once the drivers had managed to get themselves parked, we held up posters revealing the idea behind the orchestra. Our frazzled victims received an invitation to take a test drive and find out for themselves how easy parking can be – in a new Opel Insignia equipped with Advanced Park Assist.

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