Cannes Lions

The Party Bus

SHISEIDO CO., LTD., Tokyo / SHISEIDO CO. / 2019

Awards:

1 Shortlisted Cannes Lions
Film
Demo Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Background

Creating a website movie to communicate “power of makeup” in the season of Halloween. Under the concept of “Makeup makes you brave,” we created a story where a woman confesses her love another woman. LGBT issues is not often discussed or brought up in Japan, but Shiseido became the first leading company in Japan that created a movie with this particular theme.

Execution

The Sounds heard quietly in the noise of the Party Bus. Music is close to the feelings of the heroine, hesitation, determination, confidence, liberation, etc. Silence is also part of the music. In the animation scene, the viewer is drawn into another world at once.We did not use words to explain the story. Instead, music speaks a lot.

Similar Campaigns

12 items

4 Spikes Asia Awards
MY CRAYON PROJECT

R/GA TOKYO

MY CRAYON PROJECT

2018, SHISEIDO CO.

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