With streaming service Spotify on your mobile phone you can enjoy all your favourite music on the go. And mobile carrier Base offers Spotify cheaper. We had to communicate this to music lovers in the place they all gather: dance festivals.

We created the PartyDrone: a hexacopter carrying a lightweight carbon with an amplifier, 3 speakers producing 450 Watt, accompanied by a lightshow of LEDs and moving heads. The PartyDrone was equipped with Spotify and could accompany people while playing their favourite music.

How it works: When someone registered for festival tickets, we asked him to add his favourite song to our dedicated playlist on Spotify. When they came to collect their tickets, we could connect the right person to the right song. As they made their way from the ticket booth to the festival entrance, the PartyDrone followed them with the very song they selected earlier.

Result?

At the festivals, a select number of people had a unique Spotify - experience. But the campaign travelled much wider than that. Numerous marketing technology and music websites and blogs, both national and international, covered the story. Promo and activation.