More than 65 years after the Korean war, two conflicting nations had yet to agree to a lasting peace. Relations between North Korea and the United States have been historically hostile, defined largely by numerous nuclear weapon tests and ongoing threats of attack. 2017 marked a significant rise of tensions. After an extended period of uncertainty, we had an occasion surrounded by hope and optimism - the President of the United States meets the leader of North Korea for the very first time in Singapore.

The iconic Coca-Cola logo is presented half in English and half in Korean, with a supporting message that reads “Here’s to Peace, Hope and Understanding” in both languages. In doing so, Coca-Cola celebrated the bridging of a divide that few would have thought possible.