By the end of the year, with the approach of Christmas, people start looking for presents, but they seem to have forgotten that a gift is not measured by the money you spend on it, but by the care you put on it. Based on that, Faber-Castell found an opportunity to rescue those values back and also the real reason of giving gifts: connecting people. The film was an invitation for people to do their handmade gifts and share with they beloved ones.

Faber-Castell needed to reconnect with their target, reinforcing the brand's "handmade ideas" concept. But to do that, we decided to reconnect our target with their loved ones, creating a film that reminds people of the real meaning of a gift.

The campaign was launched in Brazil, on Facebook and Youtube, almost a week before Christmas. A few days later other important markets for the brand started using the video on their channels (Germany, USA), and it was even posted on Faber-Castell's main global page. It reached more than 3 million views in just a week and 70 million media impressions.

The campaign ran according to the original plan, overcoming our expectations with a great return over the client investments.

- More than 3 million views in the first week.

- 364k interactions in a single post.

- Deliverability statistics: 3x more views than expected (1MM planned vs 3,5MM delivered)

- Response Rates: 11,2% Engagement Rate - impressions vs views

- Sales cost per response?: CPV- U$ 0,03

- 70 Million Media Impressions.

The brand brought values that transcend its category and touched its target in an emotional way. Not only by doing handmade gifts, but also by reminding the real meaning of it. The film was a big message that reconnected old consumers with the brand and also brought new ones.