We created The Perfume Posters. 3 ethnic-art-inspired posters, made of perfume testers.

Each of the posters had a piece of fragrances for everyone to tear off. The strips did more than just smelling good. The little pulls gave sales an instant push. And in the process, we turned a static display medium into a handy sales tool.

The 3 posters were made of perfume testers. The design and the colour palette was inspired by the flowers' places of origin - Switzerland, French Polynesia and India.

We installed these specially-made posters in The Body Shop stores across Dubai. The fluttering scent strips intrigued the shopper, pulling him/her into the store.

Engagement with the brand soared to its highest in that quarter.

Sales in the fragrance category spiked up to 40% compared to last year.

20% of overall company sales was achieved.

The endangered felt safe again.