Cannes Lions

THE PESSIMISTS

TRY/APT ADVERTISING AGENCY, Oslo / NORSK TIPPING / 2014

Case Film

Overview

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Overview

Description

Norwegians are famous for being a little pessimistic. And there has been a lot of talk about Lottery and that nobody wins. This film tries to show that even if there are a lot of pessimists in this country, there are also some optimists ­ that are actually winning. Every year.

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