Cannes Lions
CBS, New York / CBS / 2015
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This PSA involves a call from a daughter to her mother about the grandmother’s dating life. It’s a partnership between CBS & Harvard/MGH, spawned by the surge in STD's among seniors. This increase is due to the advent of ED drugs and non-use of condoms, because pregnancy to seniors is “inconceivable” (so to speak). The objectives are to boost awareness & use humor to defuse discomfort children & grandchildren may have in discussing safe sex with seniors in their families. It also targets younger listeners on the importance of safe sex - if grandparents can get infected, so can they.
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