Cannes Lions

The Phonescraper

DDB GROUP, Hamburg / VOLKSWAGEN / 2016

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Overview

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Credits

Overview

Description

To advertise the Car-Net Window Defroster, we created: the Phone Scraper - a phone case that also works as an ice scraper. It was sent out to potential customers in a limited edition mailing to carry a special message: “Now you can defrost your car using a phone. But you might prefer to use our app for it. The Volkswagen Car-Net Window Defroster.” A link led the recipients to the Volkswagen Car-Net website, where they could further convince themselves that buying a new Volkswagen is a smarter choice.

Execution

We developed: the Phone Scraper. A phone case that also works as an ice scraper. Designed with high aspiration. Colored in corporate blue. Parceled in premium packaging with a defrosted viewing window. And sent out to potential costumers in a limited edition mailing to carry a special message: “Now you can defrost your car using a phone. But you might prefer to use our app for it. The Volkswagen Car-Net Window Defroster.” A link led the recipients to the Volkswagen Car-Net website.

Outcome

The Phone Scraper not only enthused potential customers with the Car-Net app and the brand itself, it also massively raised the numbers of Car-Net registrations. Finally, it made winter a little less tough for everyone who switched to a new Volkswagen.

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