Eurobest

The PhoneSmart Licence

SAATCHI & SAATCHI, London / EE / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

The film launches The PhoneSmart Licence, a new course that teaches kids who are getting their first phone how to be safe and kind online. It takes us on the journey of a girl getting her first phone and diving headfirst into the phone world featuring the good, the bad and the really scary sides of the internet. She encounters all sorts of positive experiences like being able to save the rainforest and learn fun dances. Then things take a darker turn where she is exposed to bursts of online hate and a creep sending her uncomfortable messages. We reveal the problem kids are facing and why this course from EE is so important.

Similar Campaigns

12 items

Not Her Problem

SAATCHI & SAATCHI, London

Not Her Problem

2023, EE

(opens in a new tab)