Cannes Lions

The Polar Story

CHEIL WORLDWIDE, Kiev / SAMSUNG / 2018

Film
Supporting Images

Overview

Entries

Credits

Overview

Description

Father is absent for several months, his son misses him. While father is on a polar station, the boy creates the whole polar world inside the fridge. He wants to impress his beloved father when he is back and to show him he has missed him while he was away.

Idea

Samsung Space Max has so much space inside that you can not only keep lots of food there, but can also play inside. Your imaginary world can be kept in this product.

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12 items

1 Cannes Lions Award
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