Cannes Lions
CHEIL WORLDWIDE, Kiev / SAMSUNG / 2018
Overview
Entries
Credits
Description
Father is absent for several months, his son misses him. While father is on a polar station, the boy creates the whole polar world inside the fridge. He wants to impress his beloved father when he is back and to show him he has missed him while he was away.
Idea
Samsung Space Max has so much space inside that you can not only keep lots of food there, but can also play inside. Your imaginary world can be kept in this product.