Cannes Lions

The Poli-Graph

THE POLI-GRAPH, Copenhagen / THE POLI-GRAPH / 2017

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Overview

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Credits

Overview

Description

The Poli-Graph - A website that hooks president Donald Trump up to an online lie detector, throughout his first 100 days in office.

Execution

Every false claim was detected and automatically posted to our site using a built-in AI, the moment it was posted on the web. 

Facts were pulled from the most reliable news sites in real time, And collected on a timeline. 

The site was made to look like an actual lie detector with a needle drawing a graph every time a new false statement was detected.

You could watch in real time or drag through the timeline in week mode.

Each lie was clickable and took you to the original article in a new tab

Trumps nose grew with each lie detected, giving an easy indicator of how many lies were posted.

Outcome

With no media budget we had a total of 105114 visitors with an average spend of 306 sec. (5,1 minutes pr. user)

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