Cannes Lions

THE POLICE TOUR

LONGPLAY 360°, Sao Paulo / RADIO KISS FM / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

The idea was to play on words between the name of the band, the dial number of the radio and the police`s emergency phone number.

On the back of the T-shirt, there's an image of arms with handcuffs to play with the listeners who were going to the show with Kiss FM.

Outcome

The idea was to make only 100 T-shirts for these promotion. But people got so interested in the T-shirt, that the radio received lots of phone calls from listeners the week after the show asking how they could get them.

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