Cannes Lions
CHOOJAI KA KALAYANAMITR, Bangkok / GREENPEACE / 2013
Overview
Entries
Credits
Execution
Greenpeace Thailand's protests have previously been done in a bit of an aggressive way. This made Greenpeace 'unapproachable' and became a barrier for some people who wanted to support the cause yet preferred a peaceful way.
THE POOPY POWER CONCERT was the first time that the concert was entirely powered by garbage, animal excrement, and human faeces. It demonstrated the power of renewable energy sources by tapping into basic human interest, music, thus become a very engaging way to fight for cause.
Outcome
Result:
More than 20,000 people signed petitions delivered to the government, demanding clean energy policies, and respect for our opposition to dirty and dangerous energy sources.
Our collected voices were heard. The government promised to study and invest in clean energy,
and invited Greenpeace to join them in drafting a new clean energy law.
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