Cannes Lions
VITRO, San Diego / PETCO / 2014
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PetCo's “Power of Together” unearthes the essential truth that our animals are actually something much more – they are our COmpanions, our COpilots, our COhabitants. Using authentic user generated pet videos sourced from around the world, the “Power of Together” builds an emotional bond between PetCo and pet parents everywhere, powerfully creating a new identity for the brand.
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