To tell this great news, we decided to do so through another big news.

Therefore, with the excuse of having won movie tickets for the whole family, we gave a couple the opportunity of surprising everyone with an unforgettable story: Seeing the first ultrasound of the future member of the family live on the big screen with High power sound.

First we went seeking for pregnant women in clinics and internet forums that were interested in being part of this project.

Then we had to coordinate the date we were going to do the ultrasound; after 3 months, as the baby starts to take full shape.

When we choose her, we invite her whole family with the excuse that they would be invited to a family function to see the preview of a movie.

And finally, after the family saw the film, the activation video was published in all our social networks, and thanks to that, it was immediately seen by thousands of people.

The impact was great because activation was done with a very limited budget and still had a very strong impact on all our social networks. (About 200,000 more visits to our Facebook, Instagram and Twitter in the first 3 days)

Many people wrote us asking about our new rooms XD.

It appeared in different newspapers and newsreels of the country.

Brand awareness was generated as the activation is one of the most important moments in the life of a family: When a new member arrives, and most importantly, behavioral change was created due to people understanding that you do not go to watch a movie in our XD rooms, you go to feel the movie.