The media team helped us implement our idea by getting the ad to appear in Aviation Business Asia Pacific Magazine, a subscription industry only publication with 12,000+ readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate of whom 250 are involved in the process of ordering jet engines - which was also 100% of the target audience.

With multi-billion dollar jet engine deals, no single advert can be solely attributed to a sale. Instead, we focused on a customer relationship strategy, backed by highly targeted messages.

What we can say is that because of the media placement and special distribution, the ad was seen by 100% of our niche audience, and successfully positioned GE as an innovative brand who're world leaders in the creation of innovative jet engine technology.