Recent studies from the University of Chicago have proven that when reaching an alcohol level of exactly 0.075%, the average person produces the most creative thinking. This gave us an idea for a new creative tool: The Problem Solver – a beer brewed to take you to your creative peak. A scale on the bottle tells you exactly how much to drink, depending on your gender and weight, to reach the magical 0.075%. The actual beer was brewed with the help of Rocket Brewing Company, and tested internally before being launched.

CP+B Copenhagen was mentioned in 300+ media outlets (general and marketing media) around the world. In the Huffington Post alone, the story was shared and liked by more than 180,000 people. We got a lot of attention in the local Danish press, and clients started inviting us to pitches and briefing sessions. The results so far are new client relationships with some of the biggest brands in the world, including, for example, Carlsberg. All from a great idea and 500 bottles of beer.