Cannes Lions
CLEMENGER BBDO , Sydney / FRUCOR / 2020
Overview
Entries
Credits
Execution
We open on our protagonist, let's call him Jack, as he makes some music in his bedroom. Almost by habit, he picks up his phone. Next thing Jack knows he's sucked face first into The Procrastination Place.
The Procrastination Place is a delightful, confusing, and slightly arousing place birthed directly from the deepest, darkest, most glittery parts of the internet. While zoned out down there, Jack is happy to run into some old friends he's been watching. But as his procrastination intensifies to the point of procrastibation Jack feels the need to escape.
Luckily a portal punches in and hands Jack a delicious, fizzy kick in the procrastinations - an ice cold can of V. Powered up, and ready to go, Jack slaps himself out of his funk and get's back to making music in his room.
End on V branding and a voice inviting you to MAKE IT HAPPEN.
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