Branded entertainment in luxury markets being quite new everywhere , it is even more so in France.

A few days before Valentine's day, Cartier launched The Proposal. ELLE, Grazia, Telegraphe, Vogue shared the film through their social media. The film went viral very quickly , the audience seemed very moved by the film which they found very sincere and emotionnally charged.

I can't tell yet, but again , the film went viral very quickly , the audience seemed very moved by the film which they found very sincere and emotionnally charged. The message seemed universal to the audience , and in no particular country , it trully is getting response from all over the world.