Cannes Lions

THE PROPOSAL

PSYCHO, Paris / CARTIER / 2015

Case Film

Overview

Entries

Credits

Overview

Description

Branded entertainment in luxury markets being quite new everywhere , it is even more so in France.

Execution

A few days before Valentine's day, Cartier launched The Proposal. ELLE, Grazia, Telegraphe, Vogue shared the film through their social media. The film went viral very quickly , the audience seemed very moved by the film which they found very sincere and emotionnally charged.

Outcome

I can't tell yet, but again , the film went viral very quickly , the audience seemed very moved by the film which they found very sincere and emotionnally charged. The message seemed universal to the audience , and in no particular country , it trully is getting response from all over the world.

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