We kicked off The Punisher campaign by cryptically dropping this teaser after the end-credits of “The Defenders” season finale. Mixing original VO and footage of our hero channeling his fury through a sledgehammer along with clips from the series, we gave glimpses of the plot while providing context for Frank Castle’s rage. Landing on a unique version The Punisher’s iconic logo & a redacted release date, we knew the core fans who’d discover this spot would amplify it out through social channels.