Our latest film shows the established brand spokesperson, Stirling Gravitas, a man in control of literally everything. He is on a quest to find more control than ever before and searches the ends of the earth to find it. Eventually he finds a wise old man atop a mountain, who shows him what he needs – new Tena Men Active Fit pants for unprecedented control over urine leakage. When Stirling asks where he can get them, the answer is simple – you get them online. Poor Stirling’s voyage has been an epic waste of time.