In Turkey, Gathering for the Pride Parade is banned since 2015.

Carrying rainbow flags, painting stairs in rainbow coloursor or even

Selling rainbow colored products without an adult warning is banned.

Our brief was to find a way to celebrate and bring people together on this issue and

support the LGBTI+ community which is a very marginalized and excluded and raise awareness the this oppression and inequality.

For Pride Month, we wanted to find a way to birng the rainbow colours that are banned together.

We reached to Six non-governmental organizations from different backgrounds. Each ran their own outdoor campaigns with their own corporate colours and messages.

Supporting both their organizations and the LGBTI+ community.

But when they came together they created a rainbow flag on billboards.

So, we hacked the rainbow bans in different cities of Turkey and decorated the streets with LGBTI+ flags.

Our main target audience was the LGBTI+ community and every people who support them. Also everybody in Turkey who wants to Show their support but can’t because of the governmental and social oppression.

Our strategy was to give a message of togetherness as is the meaning of the rainbow flag.

And also it was to find a clever and legal way to celebrate pride month. This way people would have a way to celebrate without being afraid.

Six non-governmental organizations from different backgrounds.

Each ran their own outdoor campaigns with their own corporate colours and messages.

These messages were about each NGO’s own purpose but also they were messages of togetherness and equality.

When those individual billboards came together they formed a rainbow flag.

These billboards were set in Pride Month and in 2 of the largest cities in Turkey, Istanbul and Izmir. The campaign lasted for 8 to 10 days.

The campaign received communual support. It spread out in social media organically and received more than 10 million interactions, 3 million views and 98% positive comments on social media. Even many celebrities who were never vocal about the issue shared and showed their supprt.

The campaign was the first to bring together 6 non-governmental organizations with different fields of activity for the rainbow flag. In addition, the number of social media followers of non-governmental organizations increased.