The Dubai Duty Free Tennis Championship is a famous annual competition featuring the biggest names in professional tennis, hosted by one of Dubai’s most famous shopping outlet.

To announce the tournament, we made a simple comparison between a tennis rally and the way a typical shopper would decide in their heads what to purchase while shopping at Dubai Duty Free, going back and forth between items to purchase - much like a tennis ball would between players. To emphasize the rally, the audio was panned between left and right audio channels.