Chile is most Seismic country in the world and it is time to let everyone know that our journalists, regardless of the intensity of the earthquake, never abandon their workplace to take shelter. Although it sounds strange, the Chilean journalists always choose to keep informing the country regardless their own physical integrity, because they know the value it has for all Chileans to be informed in an Earthquake. That is why we wanted to make a tribute to them and to their unwavering commitment to report until the end of the news.

The execution of the campaign shows us a parallel between two real cases, first we see how different journalists around the world escapes the set as soon as they feel an Earthquake and then we see how the Chilean journalists are maintained in the Set regardless of the intensity of the Earthquake. We use real cases to show the world that a Chilean journalist ever escapes from the news.