Cannes Lions

THE REAL JUICE

OGILVY & MATHER SINGAPORE, Singapore / PHILIPS / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

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For years fruit juice companies have tried to sell their products as natural, fresh and ‘good for you’. However, most of these ‘100% natural’

juices are man-made in factories with a large dose of artificial and not exactly the healthiest ingredients. And whatever goodness is left in their juices is annihilated by their brutal manufacturing process. Of course, the fruit juice companies conveniently avoid talking about the truth of their products. Instead, they show their packs and bottles surrounded by beautiful landscapes and animated creatures to deceive a naïve audience eager for healthier food. We believe people need to know that truly fresh juice can only be made with real fruits, not in factories, but by themselves.

Our fruit juicer is the only way to produce 100% natural juice.

If it’s not made by you, it’s not real.

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