Cannes Lions

THE REAL MAKING OF A SITE

GRAND UNION PORTUGAL, Oeiras / LEROY MERLIN / 2013

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Leroy Merlin claims to have all the materials to build anything. We thought: let’s prove it. let’s build -for real- someone's new homepage… It’s hammer time!

It took us two weeks alone to go through the forty thousand articles in the inventory and to come up with the five thousand pieces that were used in the building of the new website. After 4 days of assembling and shooting we got the end result. And so this was how our team came to measure, glue, hammer, paint, spray and build and yes -we nailed it.

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