Cannes Lions

THE REAL MASTER OF INTUITION

BARABINO & PARTNERS, Milan / HEINEKEN / 2013

Case Film
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

No restrictions, but the project was developed mainly for web/YOU TUBE channel.

Execution

99.99% of Italian people think of themselves as football experts. They don’t just think it but love to show their football competence whenever and wherever.

Despite that, 72% of them watch UEFA Champions League matches alone and at home. With Star Player, players can finally prove and improve their skills, competing and sharing scores via Facebook and other players in a sort of ‘Interactive Champions League’.

The aim was to turn the way people watch UCL into a social interactive experience for football fans. And experts.

Outcome

In one month only, an increase of 300% of app downloads in Italy, over 3 million views on the web, and about 6 million TV viewers that followed the event live on SKY TV.

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