BARABINO & PARTNERS, Milan / HEINEKEN / 2013
No restrictions, but the project was developed mainly for web/YOU TUBE channel.
99.99% of Italian people think of themselves as football experts. They don’t just think it but love to show their football competence whenever and wherever.
Despite that, 72% of them watch UEFA Champions League matches alone and at home. With Star Player, players can finally prove and improve their skills, competing and sharing scores via Facebook and other players in a sort of ‘Interactive Champions League’.
The aim was to turn the way people watch UCL into a social interactive experience for football fans. And experts.
In one month only, an increase of 300% of app downloads in Italy, over 3 million views on the web, and about 6 million TV viewers that followed the event live on SKY TV.
DRAFTFCB BUENOS AIRES, Buenos aires
2012, EL CARMEN
AIMAQ.RAPP.STOLLE WERBEAGENTUR, Berlin