The new Ray-Ban Clubround is a combination of two classic models, the Clubmaster and Round. To publicize this launch at Lollapalooza Brazil, we decided to create more than a simple stand to show the product to the public: we created an exclusive pop up store for people to meet their perfect match during the festival, like a real life Tinder.

The experience was sufficiently unusual that no one would miss out on the opportunity. And, consequently, they could try out the new Ray-Ban Clubround. Welcome to The Real Match Project.

First, we developed a pop up store in one of the world’s biggest music festivals: Lollapalooza Brazil.

Using geotargeted Facebook posts, we invited the public to come to our stand.

There, all visitors were split into Unisex lines.

And inside the pop up store, these people came face-to- face and decided on a tablet: are we a match or not?

The “Yes” or “No” responses of each participant were stored in our data system, being revealed only at the end of the game.

Afterwards, everyone was invited to our exclusive lounge to get to know each other better.

And they also got to meet the newest perfect match by Ray-Ban: the Clubround.

More than 2,000 participants in the pop up store.

In just 2 days, sales of glasses were equivalent to that of 3 months in a standard store.

Approximately, 160,000 people were reached during the festival.

7,000,000 people impacted on our social media channels.

And now, everyone knows that the new Clubround is the perfect match between Clubmaster and Round.