Eurobest
BETC, Paris / CANAL / 2018
Overview
Entries
Credits
Background
Create conversation around the launch of the series by showing how true the series is to historical reality
Idea
Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.
Strategy
Generate interest in millennials about a series referring to 300 year old historical facts.
Outcome
Over 15 million French people heard the voice of their greatest king for the first time
Over 2000 people were able to address him directly by asking him a question on Twitter.
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