Cannes Lions
OGILVY & MATHER VIENNA, Vienna / RED CROSS / 2012
Overview
Entries
Credits
Execution
Within Austria it is standard practice to hang up death notices within church entrances, which is where we hung our posters created in the style of the classical death notice.
However, in contrast to the death notices, our life notices created awareness of how many lives can be saved yearly with the help of blood donations - and advertised the next blood donation tour bus data for that area.
Outcome
The life notices created much discussion amongst church-goers and within the individual parishes. The number of blood donations collected via the blood-donation bus increased by 15% on the previous years.
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