Cannes Lions
DDB BUENOS AIRES, Buenos Aires / FUNDACION ARGENTINA DE TRANSPLANTE HEPATICO / 2016
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A Bell UH-1 helicopter flies over a war zone, when the pilot sees his fellas down there. In an act of courage, he decides to descend and rescue them, without thinking about all the anti-craft missiles. When the soldiers get on the helicopter, we discover they are regular people dressed like soldiers. The pilot rescues all of them and flies away from the explosions. On air, the pilot looks at each one of them, realizing that he just saved seven lives.
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