Cannes Lions

THE RIGHT MIX

AD CHINA, Shanghai / BACARDI / 2013

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Description

Bacardi+ is a mix of Bacardi and Coke. The client wanted to promote this product online and for people to share it with friends. How to engage them? We created 'Mix' interactive game. Scan OR code in banner and invite a friend. Your friend can interact with you on the phone immediately. PC controls Bacardi while the mobile controls Coke, creating the right mix of 30% Bacardi and 70% Coke to win. The 'Mix' game brings a completely new interactive and sharing experience to online users. Users were competing to promote Bacardi+ on social media to win prizes.

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