Cannes Lions

The Royal Oak's 50th Anniversary: A Journey Through Time

PUBLICIS LUXE, Paris / AUDEMARS PIGUET / 2022

Film
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Overview

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Credits

Overview

Execution

The stake was huge: create an immersive journey through pop cultural icons to honor the brilliant craft of the finest watch ever designed. The very thorough iconographic documentation work we did with directors Temple Caché took months, to be able to build a structure to the film with hundreds of references. Design, fashion, animation, press, sport, everything was curated to form a consistent and very accurate journey. Then we produced every element separately with specific artists, shooting the live action in Bulgaria with the help of a fashion designer, drawing the mangas in Japan, creating the metaverse 3D avatar with a German studio, recording an evolutive track with French producer NTO.

The mix of those numerous sources was then composited in Temple Caché’s studio in the south of France, smoothly recreating the textures of 80s magazines, the Millennium Bug fright or bold first steps into the metaverse.

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2023, AUDEMARS PIGUET

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