Cannes Lions

THE RUMBLE

BISCUIT FILMWORKS, Los Angeles / EA GAMES / 2014

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EA SPORTS wanted to shake things up a little for the release of Tiger Woods PGA TOUR 14. Actually, they wanted to shake things up a lot, with a good ol’ rumble. The goal was to introduce a younger generation of gamers to the legends of golf, and without the use of traditional TV media. EA SPORTS turned to Heat, who aimed to gain attention on the Internet in the old-fashioned way, with a old school, fair and square, fist fight: PGA legends Arnold Palmer, Tiger Woods and Lee Trevino brawling with hard-hitting street punks.

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